Headline news today about the NY Attorney General going after companies that create fake reviews on Yelp, TripAdvisor and such. Who knew these companies were out there?

When you look at reviews, assess the following:

Do they all use the same vocabulary?
And the same themes?
Are they all generic on-line names?
Were all the reviews flooded in on the same days?
Do you see bad grammar or poor spelling, especially if either of these is repeated in more than one review?

Generally these sites are quite trustworthy, but again use your brain and try to analyze the reviewer more than the subject mater.

For a great review, look at our Facebook friends many of whom have traveled with The Women’s Travel Group in its prior existence as The Women’s Travel Club! Still room on India especially for solo women who want to avoid the single supplement….