Here are the ways to tell if an on line review is fake:
Review posted by someone who has no other reviews.
Fake reviews use more superlatives in descriptions.
The word ‘I’ is used more than ‘we’.
Fake hotel reviews do not describe the rooms or the spacial information about the hotel.
Reviews about expensive hotels are longer than those about cheap hotels. Beware if you see a reverse of this correlation.
Beware but also use on line reviews to guide you, check on our hotels, or just to hear about transient situations like new construction in a hotel.
Travel Tips from The Women’s Travel Group.