This email comes from The Women’s Travel Group/ SITA World Tours. Our luxury tours for women are ideal for this market. Please contact Phyllis Stoller for marketing ideas and Mary Barnett for agent commissions and bookings if you are a travel agent..
“The number of women traveling solo is on the rise, according to figures from Small Luxury Hotels of the World (SLH), who are recognising the potential of this growing global trend and are now actively catering for women travellers.
In SLH’s core markets, the surge of female bookings is particularly notable, with a 53 per cent increase in room nights booked by single occupancy females between 2011 and 2012 (from 973 room nights in 2011 to 1,489 room nights in 2012), compared to an increase of 38 per cent in room nights by solo males across the same period (from 1,648 room nights to 2,269 room nights).”
Above is an extract from their findings; the full article can be read on line.